The brief for Craft Punk was to create a brand that was energetic, optimistic, playful, bold, carefree, with plenty of colour. CRAFT speaks to DIY and creativity; PUNK speaks to fearlessness of expression and edginess. The brand lives in a digital space with a YouTube channel being its main content output.

Form & Function partnered with Good Viking to develop an inspiring and colourful brand to celebrate a community of like-minded people who are united in their love and appreciation of craft. The aim was to create a brand that sparks joy, comfort and fun.