Culture was specialising in social media content and marketing for 5 years, under the Stanley St umbrella. Over that time Culture had grown and were now offering a wider range of services to clients. The business was evolving, and they needed a new look to reflect it.

Form & Function collaborated with Culture to align their brand to the services they were now offering. The key to the new brand was creating a logo and brand package to reflect both vibrancy & freshness while still having a sense of trust and credibility. Exciting & confident. Fresh & trusted. Hungry & smart. Culture is for brands that want to be a part of the conversation. We presented to Culture a brand package that was tailored to them, including a fresh logo, colour palette, typography, social media assets and more.

The initial impact of the branding has been very positive: "We have had comments from clients about how good the new brand is. “It looks really clean, really fresh."" Culture has found that the new brand helps to hero their work, and makes it more engaging and consistent. Led with the new branding Culture is now positioned as leaders in the digital and social space - hungry and alternative thinkers - with fresh creative and forward thinking strategy.

culture.nz