Construkt Architects

A business
perception shift

Challenge

Construkt Architects wanted to win more rewarding design driven architectural work. Their current brand was holding them back, they needed a rebrand that positioned their aptitude for high-end work front and centre.

“The response to the rebrand has been unanimous and enthusiastic. We can go out into the market place with a lot of confidence now - we couldn’t have progressed without it. Being a smaller company, Form & Function can be nimble, but have got all the connections to tackle the larger scale projects and roll outs. Form & Function came up with a great result for us, it’s phenomenal – give them a call.”

Russell Cannons Director - Construkt Architects

Process

We collaborated to align their brand to the category of work they wanted to grow. A new purpose was created - ‘working together to design New Zealand’s tomorrow’. This purpose signalled the scale of work that Construkt does; introducing innovation into the master planning and intensification of large scale communities across New Zealand. Central to the rebrand was a unique and versatile ‘CA’ monogram. It could be used effectively across a range of brand touch points. From small scale digital & social outputs too large scale signage.

Transformation

Within a few weeks after launch, Construkt noticed the shift in perception of what they do as a practice. For example, they have noticed growth in their social media reach, attracted attention from job seeking architects, and have heard positive feedback from clients, consultants, and industry contacts.

construkt.nz