Social Good is here to create social behaviour change and make a positive impact at a grassroots level. Social Responsibility means they are earth-conscious, ethical, sustainable, and socially/culturally aware - they strive to do good by people & the planet. Their old brand did not reflect these values and their strong Māori leadership within Social Good.

Form & Function partnered with Nui Creative to create a visual brand identity for Social Good that complimented the purpose and positioning. The brand was created to vibe of the colours found in nature. The logo represents water, nature and inter-woven/togetherness. Along with the logo and colours the welcoming Pare design is used. This has design elements that represent land, sky and sea. As well as unity and togetherness.

socialgood.co.nz