The brief was to design a bespoke typeface to work across all of the TVNZ platforms.(news, corporate, on-air & digital). A versatile and friendly sans-serif typeface family 'Blacksans' was designed to complement the TVNZ logo, drawing from its circles and geometric forms. It includes features to make it unique to TVNZ while being neutral enough to work across its different platforms. The business response was very positive and it has been used as the TVNZ house font for 6 + years. The typeface gave TVNZ a unique voice and saved the company big costs in font licensing.