A place where
you belong.
Challenge
Everil Orr is a friendly boutique retirement and aged care community filled with like-minded people who share a connection and kinship - a place of warmth and belonging. They were looking to build their own distinct brand. The theme of trees and leaves is prominent throughout the architecture so drawing a connection to that was important.
Process
Form & Function partnered with Good Viking to develop an inspiring and vibrant brand to celebrate a place of care and love for generations of New Zealanders. Building upon the core values of Legacy, Connection and Respect a flexible brand system was brought to life. The core brand colour - yellow (sun) embodies the warmth and optimism of the brand.
Creative partner: Good Viking
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