A place where
you belong.

Challenge

Everil Orr is a friendly boutique retirement and aged care community filled with like-minded people who share a connection and kinship - a place of warmth and belonging. They were looking to build their own distinct brand. The theme of trees and leaves is prominent throughout the architecture so drawing a connection to that was important.

Process

Form & Function partnered with Good Viking to develop an inspiring and vibrant brand to celebrate a place of care and love for generations of New Zealanders. Building upon the core values of Legacy, Connection and Respect a flexible brand system was brought to life. The core brand colour - yellow (sun) embodies the warmth and optimism of the brand.

everilorr.co.nz

Creative partner: Good Viking

Fraser Tebbutt
fraser@formfunction.nz
+6421 2525966

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Based in Auckland, New Zealand
Tāmaki Makaurau, Aotearoa.

© Form & Function NZ. 2024